Graduate Applies Marketing and Leadership Skills Learned at Rutgers–Camden to Career at Pepsi

Graduate Applies Marketing and Leadership Skills Learned at Rutgers–Camden to Career at Pepsi



Samantha McClernan

Samantha McClernan

CAMDEN — Samantha McClernan is on the go.

Since completing requirements for her bachelor’s degree in
marketing from the Rutgers School of Business–Camden in January, the Mullica
Hill native has been hard at work for the Pepsi Beverage Company as a pre-sales
account manager.

“I’m always on the road,” she explains excitedly on the phone as she
heads to another meeting.

Among McClernan’s 100 clients are convenience stores in and around
Harrisburg, Pa. Her responsibility is to ensure they have all of Pepsi’s latest
products, to increase product sales, and to help her customers grow their business
through competitive pricing and innovative products.

“I feel like if I can help people grow their businesses, I’ve done
my part,” she says.

McClernan isn’t hesitant to credit Rutgers–Camden with preparing
her for this career. She says she first became interested in pursuing a
marketing degree when she took an elective course at Clearview Regional High
School, and business administration courses at Gloucester County Community
College laid the groundwork for her business education.

But it was Rutgers–Camden that provided her with marketing
experience before getting into the industry and taught her how to think
critically about marketing issues.

“What I liked most about my time at Rutgers–Camden was learning
from professors who also had real business experience,” McClernan says. “They
speak from their own expertise because they lived it. I think that gives
students an edge as they go out into the workforce.”

She says when she’s on the road, she often thinks about how to
apply what she learned in the classroom to her job.

“I think about my professors’ real-life examples all the time,”
McClernan says. “I remember the solutions to problems we discussed in class and
I try to apply them to my own career. Learning form them was invaluable.”

McClernan says she also gained important life skills as a member
of Rutgers–Camden’s women’s crew team and as secretary of Rutgers–Camden’s DECA
chapter.

DECA is a national organization that prepares students for careers
in business by integrating skills learned in the classroom through conferences,
internships, scholarships, competitions, and professional networking.

“It really teaches you how to think on your feet,” she says. “You
have to be able to come up with solutions quickly and it boosts all of your
business skills. I’m using those skills to this day. I don’t think I could be
successful without having the experience I had at Rutgers–Camden.”

McClernan will graduate from the Rutgers School of Business–Camden
on May 23.

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Media Contact: Ed Moorhouse
(856) 225-6759
E-mail: ejmoor@camden.rutgers.edu